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Digital snapshot: The do's and don’ts of ChatGPT

Updated: May 10

Everyone’s talking about the artificial intelligence chatbot ChatGPT, the new tool that can do just about anything, from generating letter templates to answering questions.


ChatGPT is a fantastic free tool for any business. Here are some ways it can help you — and what you shouldn’t do with it.



DO

  1. Use it to check your emails and letters: Ready to send an important email to a new client or business partner? Use ChatGPT to create a draft template and check your finished content for spelling errors. Ask the chatbot to edit your email and find any mistakes. (Grammarly will equally identify grammar and spelling errors).

  2. Use it as a research tool: ChatGPT is the most powerful artificial brain the world has ever seen, so use it to your advantage by asking it questions. The chatbot should be able to help you with research in any field—just remember to double-check information, as it can get things wrong. We have received feedback from those in the travel industry that it has been great for creating social media posts.

  3. Use it for brainstorming: AI is great at coming up with ideas (though not all of them are good!). If you’re struggling for inspiration for a new business venture, product or service, ask ChatGPT to come up with some suggestions. It should help get the ideas flowing.


DON’T

  1. Rely on it completely: ChatGPT is an amazing technology, but it’s not flaw-proof. The AI can still get confused and provide false information. Don’t rely blindly on information from ChatGPT for your client or staff emails. Fact-check everything. We've seen a number of instances where if you put technical information in it, it confuses jurisdictions and references incorrect information.

  2. Don’t plagiarise: Don’t lose your brand voice and personal touch by copying and pasting content from ChatGPT. Also, remember that your competitors will have access to the same tool.

  3. Don’t share sensitive information: Concerns have already been raised about potential copyright issues and how ChatGPT uses information. You shouldn’t share sensitive business information, personal data or confidential information with the chatbot.


It’s always a good idea to give new technology a try. Experiment with ChatGPT to see if it can help your business.

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