Advertising with Confidence

You want your business to shine and capture attention in a crowded market — and you can do that while building trust and staying compliant with the Fair Trading Act. When your marketing is clear and authentic, it not only keeps you out of trouble with the Commerce Commission, but it also strengthens your reputation and customer loyalty.

5 ways to improve your advertising

1. Build trust with realistic promises - Big claims can be tempting, but customers value honesty over hype. Share results you can prove and let your track record speak for itself — it makes your message more believable and powerful.

2. Be upfront about the details - A great offer gets even better when it’s crystal clear. Make sure key terms are easy to find and understand, so customers feel confident saying “yes” to your deal.

3. Use urgency the right way - A limited-time offer can boost sales — just make sure the timeframe is genuine. When urgency is real, it creates excitement rather than scepticism.

4. Keep your language clear and accurate - Descriptive, straightforward wording builds credibility. Avoid vague terms and ensure your descriptions match exactly what customers will get — clarity helps close the sale.

5. Make your discounts truly rewarding - Everyone loves a bargain, but customers can tell the difference between a genuine saving and a fake markdown. Real deals create happy customers who come back for more.

The big takeaway:

• Positive, transparent marketing isn’t just about staying compliant — it’s a growth strategy. When your advertising is honest, clear, and customer-focused, you build stronger relationships, boost brand loyalty, and set the stage for long-term success.